About Us
Building lasting partnerships with the electrical trade
Decades of industry experience and a practical commitment to electricians, contractors and wholesale customers across Western Australia.
5
WA Branch Locations
Our Story
We run MIW's trade counters, branch network and supplier side: the wholesale arm of the broader MIW story. We began as a locally focused Western Australian wholesaler for trade, commercial and contractor customers.
Our focus is electricians, contractors and trade customers: practical product advice, branch access, account support, promotions and the stock availability that keeps jobs moving.
Five WA locations plus Gemcell membership back up recognised brands, competitive pricing and responsive local service.
What Drives Us
Our Values
The principles that guide how we work with our customers, suppliers and team every day.
Trade Focused
Built specifically for the electrical trade, with product access and services designed around contractor needs.
Customer First
Responsive service, strong relationships and a genuine commitment to helping customers succeed.
Quality Assured
ISO 9001 certified with trusted supplier brands ensuring reliability across every product category.
Always Ready
Local branch convenience with knowledgeable staff ready to help when time matters most.
Connected through Gemcell and Imelco
Gemcell is one of Australia and New Zealand's largest electrical wholesale groups, and Imelco is a leading independent buying group. Through both partnerships, our trade customers benefit from stronger supplier reach, shared promotions and the latest industry publications, including Gemcell magazine when new issues land.
View Latest Gemcell Magazine
5
Western Australian Locations
50+
Supplier Partners
ISO
Quality Managed Supply
WA
Trade Counter Support
Our Team
Experienced people, personal service
Behind every branch is a team that understands electrical wholesale and the pressure trade customers work under. We combine practical product knowledge with responsive service so customers can get clear answers and keep their work moving.